This paper delves into Agile development practices, focusing on their application in the fast-evolving field of mobile app development. It explores the essentials of Agile methodologies, emphasizing the need for flexibility, efficiency, and user-centric approaches in today’s technology landscape. The paper examines various Agile practices, such as Scrum and Kanban, discussing how they cater to the complexities of modern app development and the integration of new technologies. It also addresses the challenges faced in Agile environments and proposes effective strategies for their resolution, ultimately underscoring the significance of Agile practices in enhancing software development processes and outcomes.