Digital strategy is about aligning business goals with technology to improve performance, create competitive advantages, and adapt to the evolving digital landscape.

AI capabilities, new tools, and emerging ecosystems require  refining the digital strategy, as integrating these capabilities into business operations and products is creating a new level of competitiveness.

In this article, we will discuss AI strategies and focus on where significant value often comes from—building applications and software that incorporate AI models alongside business logic, workflows, and data handling to create useful customer-facing products.

At Krasamo, we anticipate that generative AI applications will expand dramatically in the next decade and deserve careful planning.

Build Software that Delivers a Full Outcome to the Customer

Enterprises should analyze the AI landscape and plan their products carefully. We believe products should be designed with differentiation that cannot be easily replicated or commoditized by large AI models. Instead, focus on creating complete software solutions that deliver tangible outcomes for customers—such as automating workflows or improving customer support—rather than merely leveraging the foundational technology of the AI model.

While the underlying AI is important, customers ultimately value the final service or functionality delivered. Therefore, AI engineers should concentrate on building flexible applications that can quickly adapt to changes and updates in the models. This approach ensures that the technology consistently meets evolving customer needs and helps businesses strengthen defensibility around their unique value proposition.

The AI Revolution

The AI revolution is about making advanced machine intelligence more accessible and affordable—potentially transforming many aspects of how we work and live. AI services are becoming more cost-efficient, and certain tasks can be automated at lower cost compared to manual or traditional methods..

As increased efficiency and lower costs lead to broader adoption and even more significant benefits, this will unlock a range of solutions that can deliver better services, enhanced customer experiences, and potentially improved quality of life.

AI tools that integrate into everyday business processes are beginning to transform workflows. This shift is prompting companies to move beyond merely leveraging raw AI models and develop AI applications built on top of these models to deliver tangible outcomes.

However, the AI revolution is set to shift competitive advantages. It will enable enterprises to automate and optimize operations, potentially creating temporary or evolving competitive advantages, while those that rely solely on basic AI functionalities risk being overtaken.

The AI revolution is not just about having powerful models—it’s about embedding that intelligence into full-fledged, outcome-focused software that fundamentally improves how organizations operate and serve their customers. This shift could unlock significant efficiencies and open new opportunities for growth across industries.

The AI Software Layer

While the early focus has been on developing increasingly sophisticated models, the true long-term value for enterprises comes from the software layer built on top of these models.

As AI models become more accessible and pricing trends downward, outputs across providers may appear similar for some tasks, though differences in training data, fine-tuning, and guardrails can still produce meaningful variation. With pricing pressures narrowing the gap between AI providers, enterprises will increasingly base their vendor choices on the robustness of the software and integrations built around these models, rather than relying solely on the basic capabilities of the AI itself.

Simply relying on AI models and AI features only isn’t enough because, over time, the cost of intelligence will drop so much that all models could become nearly interchangeable. Instead, the real value—and your competitive advantage—will come from the surrounding software that ties these models into a full solution.

To differentiate your product, you need to build robust software around AI. This includes integrating business logic, workflows, and data handling that directly solve customer problems. Customers care about this layer of integration, not the raw intelligence.

By creating a comprehensive solution that “stitches together” various AI systems into a seamless application, you protect your value proposition. This makes it harder for larger players (or even open-source alternatives) to absorb your product because you offer more than just raw AI—an end-to-end service.

Read our generative AI strategy paper for a deeper exploration of how generative AI drives intelligent transformation.

The Entire Workflow of the Business Process

Advancements in AI—especially with the emergence of open-source reasoning models—are set to transform enterprise workflows and pave the way for new business models. Unlike earlier AI approaches that were largely focused on pattern recognition, emerging reasoning models are designed to better handle tasks that require structured problem-solving and multi-step processing.

As these models become more intelligent, it becomes feasible to chain multiple AI agents or modules together, creating an orchestrated workflow that handles increasingly complex business processes. Instead of addressing isolated tasks, this approach integrates various modules targeting a specific segment of a business process into a seamless, end-to-end solution.

This layered integration not only automates routine tasks but can also begin to manage more complex, multi-step functions, unlocking new value propositions that were previously difficult or costly to achieve. Continuous improvements in AI reasoning will further expand the range of enterprise applications, from simple tasks to mission-critical workflows, ultimately driving innovation, enhancing efficiency, and redefining operational capabilities.

First AI Organization

What does it mean to become a First AI organization?

Enterprise leaders are increasingly embracing AI and rethinking their strategies. To remain competitive, organizations must explore how AI will impact their business operations, whether by building in-house solutions, purchasing specialized AI tools, or automating existing processes with AI features.

An “AI-first” organization places AI at the heart of its operations. Instead of treating AI as a mere add-on, these companies embed it deeply into every aspect of their workflows, products, and decision-making processes. From internal operations to customer-facing applications, AI becomes a core component that shapes how the business functions.

Ultimately, as AI model access becomes more affordable and outputs may converge for some tasks, competitive advantage will lie in how effectively these models are integrated into business processes and how effectively the organization leverages AI to drive sustainable growth.

AI Skill Set

An AI-first organization also adopts an AI-centric culture and technology stack, prioritizing recruiting AI-native talent. Building a team with the right AI skill set is crucial for maintaining competitiveness and attracting new talent. These professionals understand the underlying technologies and can evaluate AI models to ensure they are applied in ways that improve efficiency, manage costs, and deliver better outcomes. In essence, the success of an AI-first organization depends on the technology and the expertise of its people.

New AI Use Cases and Business Models

AI dramatically reduces the cost of prediction, pattern recognition, and certain forms of problem-solving. Rather than merely replacing existing solutions, it creates entirely new AI use cases and unlocks previously untapped revenue opportunities. In other words, the efficiency gains from AI allow businesses to accomplish tasks that were previously impractical or too costly to pursue, thereby expanding the total market far beyond its original boundaries.

As AI becomes cheaper, tasks that were once too expensive or complex to automate become viable. This shift enables companies to automate not only routine tasks but also more sophisticated functions that were traditionally managed manually—or not managed at all. The resulting improvements in efficiency lead to increased output and lower operating costs.

Traditionally, the total addressable market (TAM) was defined by the limited scope of tasks that companies could afford to automate or digitalize. When AI slashes costs, however, it effectively expands this market. Processes that previously justified no investment now become attractive, adding new layers of demand.

Moreover, the efficiency gains provided by AI can be reinvested back into the business, fueling further innovation and growth. This reinvestment cycle creates a flywheel effect, where each improvement opens up more opportunities and expands the overall market size beyond the original TAM estimates.

As AI models become more widely available, outputs for some tasks may converge, shifting more competitive advantage to the software, integrations, and business logic built on top of them. Even slight differences in how companies integrate AI can lead to significant competitive advantages, prompting enterprises to invest in comprehensive, AI-driven solutions. These investments generate new revenue streams from improved productivity and the creation of entirely new business models.

AI in Business with Krasamo

• Strategic AI Roadmapping
  Collaborate with experts to define your AI strategy, identify high-impact use cases, and create a roadmap that aligns with your business goals.

• End-to-End Software Integration
  Build robust, integrated solutions that embed AI into every layer of your business processes—from internal workflows to customer-facing applications.

• Custom AI Solution Development
  Develop tailored applications that leverage proprietary business logic and data handling to deliver measurable outcomes and a sustainable competitive edge.

• Talent & AI Skill Set Enablement
  Hire specialized Krasamo AI engineers, augment your team, or build an in-house team with us. We can provide dedicated teams from the Dallas office or our Mexico nearshoring Development Center.